Virtual Exhibition Platform

Here’s a Virtual Exhibition Example, where Herbalife hosted an virtual expo on Samaaro. Herbalife Nutrition is a global multi-level marketing corporation that develops and sells dietary supplements. The Company offers high-quality, science-backed products, sold in over 90 countries by entrepreneurial distributors who provide one-on-one coaching and a supportive community that inspires their customers to embrace a healthier, more active lifestyle.

Virtual Exhibition - Info Desk

Project Info: Virtual Exhibition Example

Client: Herbalife

Category: Virtual Expo

Date: 9-10th Sep, 2020


  • Each year, Herbalife Nutrition Extravaganza is where thousands of Herbalife Nutrition Independent Distributors from all over India – and at every level of the Sales & Marketing Plan – gather to receive training to help take their businesses to the next level. This year, Herbalife was looking for a virtual event platform to conduct their extravaganza online.

  • One of the biggest concerns of our clients was the scalability of Samaaro because of the fact that around 30,000 people were expected to participate during the event over the period of two days.

Virtual Exhibit Booth
Virtual Exhibit Booth


There were 6 different categories of booths that were set up, namely:


  • Associate Business Practices and Compliances

  • Finance

  • Associate Services

  • Information Desk

  • HNF Foundation

  • Social Media

Virtual Exhibition - Multi-lingual

Each booth had multi-linguistic resources and were completely customized according to client’s requirements. This meant people could easily engage with different departments, interact with them and sort out their queries, doubts and concerns.

Virtual Exhibition - Exhibit Booth

The platform’s scalability was tested several times to host as many as 4x times the expected participants, which meant that more than 40,000 people could have seamlessly participated in the event.

Virtual Exhibition - Exhibit Booth

The privacy of the attendees was completely secured, and because of this, the background and the location of the attendees was not known. Hence, a platform agnostic approach was taken to create a responsive event that was inclusive for all, irrespective of the device or browser that was being used.

Virtual Exhibition - Social Media

Various booths like social media booth and training booth were set up that helped the client facilitate multi level marketing.

Virtual Exhibition - Live Chat

Live chat option was available for participants to interact with hosts and other members from the audience.


Here are some of the highlights of the event:

  • An extremely scalable, adaptive and responsive Virtual event was created

  • Over 8000 people attended the event

  • The average response time of the event was 0.01 secs.

  • People were able to access the event from anywhere

Client Feedback

" When we started planning to host a virtual expo in the face of the pandemic, we were extremely anxious about making this move and how the outcome will be. We started looking for the right virtual event platform that would help host a scalable online event that would enable our distributors to reach us. After thorough research and diligence, we landed on Samaaro. I am satisfied with our decision to choose Samaaro as our virtual event partner. They delivered on their promise, and people from all over the world were able to connect with us seamlessly. Would definitely recommend them to any event organizer looking to host an online event. "
- Herbalife Liaison