VIRTUAL SUMMIT EXAMPLE - RESPIKONNECT 2020
Glenmark Pharmaceuticals Limited is a pharmaceutical company headquartered in Mumbai, India that was founded in 1977 by Gracias Saldanha. It was founded with a vision to emerge as a leading integrated research-based, global pharmaceutical company.
Challenges
Glenmark wanted to host a virtual summit- Respi Konnect- for the APAC region that brings together doctors a platform where they can be informed about the latest advancements in the field of pulmonology.
- The organizers wanted to make the summit as interactive and engaging as possible, and also unveil the new products that they had rolled out.
- Big names such as Dr.Tan and Dr.Bhuvin were to deliver expert talk on different topics.
Solutions
An interactive product booth, called the Glenmark Product Booth, was set-up where 7 new products produced by Glenmark were displayed for doctors to explore.
Live polls, quizzes, live Q&A sessions were organized to make the sessions engaging.
After completing the surveys, the doctors were able to collect certificates immediately, certifying their participation in the event.
Result
Here are some of the highlights of the event:
- 1100 registrations were made
- Engagement rate for the event was really high
- Dr Bhavin made the session as engaging as possible by encouraging people to answer questions in the chatter box and answering them immediately.
- One of the surveys conducted was answered around 900 times.
