Why choose Samaaro over Zoho Backstage?

Samaaro is built for marketing teams who need speed, connectivity, and clarity. No disconnected modules, inconsistent UI, or support gaps. Scale your events fast, intuitive, and without surprise fees.

  • 50% faster setup Launch campaigns in just a couple of days.
  • Connected workflows No coding or patchwork needed.
  • Consistent UI Simple, marketer-friendly experience.
  • Transparent pricing Built for scale, no hidden fees.
The logo for G2 which features a stylized white letter 'G' with a small superscript '2' inside a solid red-orange circle.
4.9/5
Abstract logo featuring a colorful, geometric paper airplane or arrow pointing right within a solid, dark blue circular background.
4.9/5

Looking for a Zoho Backstage alternative?

The Samaaro advantage:

Real user ratings compared to Zoho Backstage

Across trusted review platforms, Samaaro consistently outshines Zoho Backstage in the areas that matter most, flexibility, ease of use, feature depth, and overall value.

Source
Samaaro
Zoho
Capterra, GetApp, Software Advice
Value for money
4.7/5
4/5
Capterra, GetApp, Software Advice
Ease of use
4.9/5
4.5/5
Capterra, GetApp, Software Advice
Features
4.9/5
4.1/5
Sourceforge
4.9/5
4.1/5
G2
4.8/5
4.2/5

Why event pros are switching from Zoho Backstage to Samaaro

Easier to use icon

Easier to use

Clean, intuitive interface without Zoho's confusing modules or steep learning curve.

Richer branding control icon

Richer branding control

Full freedom to design event look, feel, and identity, no developer support needed.

Best-in-class support icon

Best-in-class support

24/7 expert assistance and proactive onboarding from real event pros.

Unified ecosystem icon

Unified ecosystem

Marketing, CRM, and analytics tools all connect in one streamlined workflow.

Faster rollout, flexible pricing

Compare how Samaaro delivers quicker setup, transparent pricing, and deeper event features compared to Zoho Backstage.

Value comparison criteria
Samaaro
Zoho
Time to implement
2 weeks
Pre-built templates + AI automation → 50% faster rollout, 20–30% higher early registrations.
1 month
Basic setup fast, but advanced features/integrations delay engagement by 6–12 months.
Return on investment
2 months
End-to-end tools → 40% higher lead capture, 70% task automation, faster payback.
6 - 12 months
ROI slowed by add-ons/manual workflows; breakeven extended 3–6x.
Perceived cost
$ $
Transparent pricing, no feature paywalls, scalable growth with 2–3x ROI.
$
Key features locked in paid tiers → up to 30% higher costs, fragmented value.

Trusted by event teams worldwide

What planners are saying after switching to Samaaro.

"Samaaro has truly streamlined and simplified our communication with channel partners, making collaboration more efficient and flawless than ever before, helping us build stronger and effective relationships."

Logo for ICICI Lombard with a stylized red and orange 'i' icon, the words 'ICICI' and 'Lombard' in dark blue (with a blue circular icon between them), and the tagline 'Nibhaye Vaade' in red underneath.
Shekhar Bajaj
DVP Marketing, ICICI Lombard

"The level of support Samaaro offers is unmatched, something we’ve never experienced with other platforms. Their proactive approach makes all the difference in delivering exceptional experiences."

The word MODON in white, stylized font on a black background, where the letter 'O' is replaced by a simplified icon of a figure or person with a dot above it.
Sanaa Bouchaib
Customer Experience Manager, Modon Properties

"Since we’re running a 365-day platform, I can confidently say Samaaro’s platform is robust, reliable, and designed to handle continuous engagement without any disruptions or limitations."

A blue spiral/circular logo made of dots and arcs next to the dark blue word Informa
Julian Thomas
Senior Project Director, Informa Markets

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Zero setup costs

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24/7 assistance

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