The demand for virtual events has soared over the past few months, and considering it is the new norm, innovators are coming up with new features for virtual event platforms.
Features define a platform; it’s as straightforward as that. A platform that comes with an abundance of useful attributes will prove to be the best pick for your virtual event needs. A feature rich event will help enhance the overall experience of everyone involved in it, from the audience to the hosts. Additionally, it will also help drive audience retention throughout the event’s duration.
Here are some important features you should be on the lookout for when searching for the right platform to host your virtual event on:
Customization is one of the most crucial elements that define the result of the event. Like in-person events, your virtual event will require its own arrangements, requirements and theme. To ensure this, every element of your virtual event should be fully customizable as per your requirements, whether chosen from predefined themes or designs built from scratch. Ultimately, all aspects should be an accurate reflection of your brand, its themes, and its purpose.
Virtual event platforms are compatible with automation softwares that help one facilitate events more efficiently, from planning to execution. Using multichannel automation softwares that track virtual events in real-time enables you to optimize your planning and helps you drive better engagement for all your sessions and streamline your marketing strategy. Plus, they are cost effective and generally save a lot of time.
A virtual event platform contains a lot of simulated spaces that replicate spaces at in-person events, to give its users a close to real experience. A welcome lounge for attendees to view agendas, watch introductory videos, and acquaint themselves with the event. A conference hall to organize keynotes, sessions, panel discussions, and more. This is considered to be the most important zone of the event.
An exhibition zone featuring personalized virtual booths for partners to showcase their products & services. An information desk that dispenses all the necessary information for the audience, ensuring users a smooth virtual experience.
Semi-live is one of the new features available on virtual event platforms. A semi-live session is when you have a pre-recorded session that plays with live Q&As and other elements. Pre-recorded media offers hosts and organizers a bit of flexibility when it comes to presenting the content. On the other hand, live media offers a sense of immediacy that helps one have a better connection. Having a mix of both will help keep your audience engaged throughout the duration of the event.
Networking is the foremost reason why one attends any kind of event- real or virtual. Provisions for networking will allow your audience to interact seamlessly with hosts and other participants in the event. Having a networking lounge where attendees can interact and form relationships will also enhance the experience and ROI of your event. This can have great benefits in terms of boosting audience involvement.
Having convenient communication channels during your virtual event will not only facilitate engagement but will also ramp up the audience participation. Both engagement and networking are crucial to the success of a virtual event, and allowing your participants to communicate and connect with each other easily will help you achieve that. Features like agenda-specific chat rooms will help attendees get involved and connect with each other better.
In-platform elements like polls, quizzes, games, Q&As, etc. not only boosts engagement, but also actively gets attendees directly involved with hosts & others present in the event. This also helps event organizers get feedback, collect data and understand their audience better.
No stone should be left unturned when it comes to marketing opportunities for your brand. With the help of interactive booths, banners, standees, and display screens to name a few, you can feature branding all across the virtual space of your event and completely personalize it.
Real-time analytics is one of the most important advantages virtual events have over digital events. An in-built activity tracker ensures that you don’t miss out on any valuable information relating to audience behaviours. Some examples of details you should expect to have access to are - how many people attended the event, the duration of their attendance, the activities they took part in, and so on.
With thousands of people attending an event, the onus is on you to ensure protection from hackers and other external threats to keep your event safe. A robust security integration will allow attendees to store passwords securely, share resources safely, and communicate with others risk-free.
Keeping as many of the aforementioned features in mind will help you make the most informed decision in choosing the right partner for your event. Having said this, it’s important to keep the phrase “quality over quantity” in mind when it comes to the features you want to feature (no pun intended).
Samaaro is a powerful and customizable virtual event platform that organizations have leveraged to host scalable and engaging events. Our reputed clients have hosted Virtual Exhibitions, Virtual Tradeshows, Virtual summits, Virtual trade shows, Virtual fairs, Virtual conferences, Virtual awards ceremonies, and more on Samaaro. With a plethora of features, such as a powerful analytics dashboard, one-on-one and group chats/video calls, custom software integrations and more, Samaaro empowers you to host impactful virtual events that effectively connect you with your global audience and achieve business milestones.