Are you among the million others in the event industry whose business
has been, directly or indirectly, affected by the pandemic?
Then you certainly would have heard of a term that's witnessing a rising popularity
these past few months- Virtual Event Platform - the new technology tipped to be the
"white knight" that’ll fend off the financial contraction of the events industry.
In fact, it is estimated that the virtual event market size is estimated to grow at
22.3% CARG henceforth.
So settle down folks, let's explore what is a virtual event platform in detail.
A virtual events platform is a
virtual environment that enables event organizers and community managers to host
in-person-like events on digital platforms.
Typically, a virtual event contains both live and recorded sessions, and provides an
opportunity for attendees, organizers and guests of the event to interact and network
with each others.
However, a virtual event should not be confused with a
webinar, because a virtual event offers it's attendees a lot more that makes it as
experiential as an in-person event.
Confused? Read our Ultimate
Guide:
An Introduction To Virtual Events, which gives a simple yet in-depth explanation
of what virtual events are.
A straight-forward answer to that would be that event marketers and
community managers across the globe are looking for a scalable, feasible, and
cost-effective alternative to in-person events, which have been strictly ruled out until
the end of 2021. A virtual event platform offers an ideal solution that offers all the
advantages of an in-person event, and much more.
In fact, virtual event platforms
have been tipped to steal a major slice of action from its traditional counterparts,
even after things normalize.
Sure, virtual event platforms may have seen a rise in popularity because of the on-going crisis, but virtual events are here to stay, and here is a fact to re-affirm that.
(Source: The
Drum)
One of the most important reasons why virtual event platforms are
seeing a massive surge in demand is due to the fact that hosting a virtual event is much
more convenient compared to hosting traditional events. Let us explain...
To begin with, here’s another fact. Virtual
events are extremely affordable. 84% of organizations which have run a virtual event in
2020 reported that they spend less money on virtual events than in-person events.
And, with virtual events, you no longer have to worry about the hassles of logistics,
expenses of accommodations and management.
Besides, with virtual events, you can transcend geographical barriers, and reach
customers from every nook and corner of the world.
It has literally taken a pandemic for people to recognize the value of digital
technologies such as a virtual event platform. But hey, better late than never, aye?
Planning and executing a Virtual Event takes time and persistence but the result is well worth the effort. As long as your Virtual Event strikes a chord with your audience base, you get the edge over all your competitors.
Real-time analytics is perhaps one of the most important advantages virtual events
hold over physical events. 
Having a little fun doesn't hurt anyone, at least that’s what MNCs around the world
reckon. 
How
do you host a business event without branding? You don’t! Virtual event platforms
allow event organizers to have ultimate customization through a number of virtual
event components that work in tandem to make the entire branding experience
memorable.
Want to host a Virtual Event? Explore the Most powerful Virtual Events Platform to host the best Virtual Events!
Suggested Read: How Samaaro was able to host the Largest Virtual Exhibition for Informa Markets.
Suggested Read: How Samaaro helped provident launch India's First Digital Real Estate Project launch
Suggested Read: Explore Innovation Digi - an immersive Virtual Conference organized for RadCube
Do you want to know all the different types of virtual events that can be hosted? Then read our blog on all the different types of virtual events to try in 2021!
Have you ever wondered which are the best virtual event platforms in India right now? Well then, brace yourselves, here are the top 5 virtual event platforms:
*Drum rolls*
Samaaro is the most powerful and one of the best virtual event platform that organizations leverage to host virtual events, virtual exhibitions, virtual conferences, and so much more. Ours is the one platform to go to for all your virtual needs - be it for Business Communication, Sales & Marketing, Education & Career, and Industry Uses to name a few. Our platform is rich in features for your business to effectively leverage to create a memorable virtual experience.
